John Bargh'sBefore You Know Itmoves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book. Malcolm Gladwell, author ofBlinkandDavid and Goliath How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked if we knew why we do what we do could we finally, fundamentally, know ourselves? From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do. InBefore You Know It, Dr John Bargh the worlds leading expert on the unconscious mind reveals the psychological forces that are at work behind the scenes as we go about our daily lives, and offers simple steps to improve your sleep, boost your memory and live better.

John Bargh, PhD is a social and cognitive psychologist and the worlds leading expert on the unconscious mid. He is the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation and Evaluation) Laboratory.