Sustainable and resource-conserving business activities in the manufacturing industry starts in the small details and offers enormous savings potential. The use of materials and energy consumption can be significantly reduced in order to increase revenues. In order to achieve this goal, employees will have to use materials and energy diligently and sustainably. The practical manual for managing directors, operations managers and HR officers describes various methods with which to sensitise personnel towards more sustainable work and motivate them to take responsibility for their actions.

Anne Sophie Becker und Matthias Kohl sind wissenschaftliche Mitarbeiter am Forschungsinstitut Betriebliche Bildung, Nürnberg. Mark Andre Nix, Arnim Reger und Martin Süchting sind wissenschaftliche Mitarbeiter der Universität Bayreuth.